Do I have to?
Yes, really, you have to. Put on a brave face and book a professional portrait shoot today!
There are very good reasons why it is imperative that we post portrait images on social media profiles.
But what we are really doing is building relationships, we are making friends. We want to foster partnerships that can help us achieve our business goals.
More than that, we want to associate with people we like, people we feel comfortable with and people whose businesses appeal to us.
Even though social media make it possible for us to link up with people we have never met and may never meet, in places we might never go, our inherent need to connect on a personal level remains the same.
Research has shown that Twitter accounts with a profile picture have ten times more followers that those without.
Whether face-to-face or on social media, we connect with new people and colleagues in exactly the same way.
We want to do business with people we feel we know and can trust. And we judge them to be trustworthy by looking them in the eye. We take them at face value.
If beauty is in the eye of the beholder, so is credibility and integrity it seems.
From infancy, human beings are hard-wired to recognise faces. There are billions of people on earth and many share the same name but each person’s face looks different. Recognising faces combines cognitive and emotional processes to not only identify a face but also to interpret feelings.
Once we have ‘read’ the face, our decision as to whether or not we like and trust that person happens lightning fast. According to Graham Jones on his blog, InternetPsychology, we make a decision within 100 milliseconds.
We have one and only one, very short, chance to make an impression.
The first thing we do when scanning a person’s face whether in the flesh or on a social media page, is to focus attention on the eyes. Taking this into account and the fact that the image size on social media is usually very small, a full face or head and shoulder portrait picture is most effective than a full body shot.
So instead of opting for a full body image that will make you look like a Lilliputian once posted, face up to social media and use a close-up photograph of your face.
You don't have an appropriate image?
We can help! Book a professional portrait shoot with us today!