There is no doubt that for most business owners the pitch is a bitch says professional and business communications expert Louise Mitchell.
"When you are the face of your business, your pitch is crucial to business success, she told local and business owners from Cape Town and Stellenbosch at the Xtraordinary Women's February breakfast event.
It takes time to craft the perfect pitch and plenty of practice to polish it, and Louise took the women through their paces in creating the perfect pitch.
"When you have perfected your pitch, it can be adapted easily for any situation – it can even become the core content of business plans, sales presentations and emails," she explained.
Follow this link to see photographs of the event on Facebook